Free Resource
Affiliate Program Audit Template
The GEM framework we use with every client — a structured 4-part audit covering program structure, publisher quality, content conversion, and maturity scoring. Takes 2 hours to complete, surfaces years of missed GMV.
01
Program Structure Audit
- ›Commission architecture review
- ›Publisher tier mapping
- ›Network platform assessment
- ›Contract and terms audit
02
Publisher Quality Analysis
- ›Traffic source classification
- ›Incremental vs. halo GMV split
- ›Fraud and invalid traffic check
- ›Publisher cohort performance
03
Content & Conversion Audit
- ›Landing page conversion rates
- ›Publisher content quality score
- ›CTA and link placement review
- ›Mobile UX assessment
04
GEM Maturity Score
- ›Growth levers identified
- ›Efficiency bottlenecks mapped
- ›Milestone KPIs defined
- ›Battle plan prioritization
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