The Numbers
Across all active programs, 2021–2026
Across all programs we manage
Program Outcomes
Average results across managed programs
Medians across active engagements. Outlier programs (top and bottom 10%) excluded to prevent skew.
Program-by-Program Results
| Brand / Program | Category | Key Result 1 | Key Result 2 | Year | |
|---|---|---|---|---|---|
| AI Support Automation | AI Automation | 80%Response Time Reduction | 50%Support Workload Reduction | 2024 | View → |
| Affiliate Growth Engine | Affiliate Growth | +40%Active Partners (90 days) | +25%Monthly Affiliate GMV | 2024 | View → |
| Shoppable Video + CRO | Shoppable Video | 2.1→2.8%Conversion Rate | +33%Relative Conversion Lift | 2024 | View → |
| Piccopilot | AI Automation | +230%Monthly Installs (4 months) | -40%CAC Reduction | 2024 | View → |
| Oufer Body Jewelry | Affiliate Growth | 5×Marketing ROI | 40%Affiliate Revenue Share | 2024 | View → |
| AosuLife | AI Automation | +300%Lead Generation | +40%Quarterly Sales Growth (YoY) | 2024 | View → |
Results by Category
Performance Benchmarks by Vertical
Cross-portfolio benchmarks from Xark-managed programs, updated quarterly. Use these as reference points when evaluating your program's ROAS, EPC, and CVR against category norms.
| Vertical | Avg GMV Range / Year | Avg ROAS | Avg EPC | Avg CVR |
|---|---|---|---|---|
| Home & Kitchen | $850K–$2.4M/yr | 3.8× | $0.42 | 2.1% |
| Consumer Electronics | $1.2M–$4.8M/yr | 4.1× | $0.61 | 1.7% |
| Beauty & Personal Care | $600K–$1.8M/yr | 5.2× | $0.38 | 2.8% |
| Sports & Outdoors | $480K–$1.4M/yr | 3.4× | $0.29 | 1.9% |
| Pet | $320K–$960K/yr | 4.6× | $0.34 | 3.1% |
| Health & Wellness | $540K–$1.6M/yr | 4.9× | $0.44 | 2.4% |
| Travel Accessories | $280K–$840K/yr | 3.1× | $0.22 | 1.4% |
| Baby & Kids | $360K–$1.1M/yr | 4.3× | $0.31 | 2.6% |
Benchmarks represent median ranges across Xark-managed programs 2023–2026. Individual program performance varies by publisher mix, commission structure, and category competitiveness.
How We Measure Results
All GMV figures reported on this page reflect affiliate-attributed revenue as tracked through the primary platform used for each program — Impact.com, Awin, CJ Affiliate, Amazon Associates, or Levanta. We report gross attributed GMV using the platform's native attribution model, which is last-click for most programs and assisted-attribution where multi-touch models have been configured.
ROAS figures represent total affiliate GMV divided by total program cost — inclusive of management fees, network transaction fees, and publisher commissions paid. We do not back-calculate ROAS using commissions alone, which would artificially inflate the ratio. The denominator in our ROAS calculations reflects the true economic cost of operating each program.
Publisher activation counts reflect publishers who produced at least one attributed sale in the measurement period — not raw publisher approvals or recruited pipeline. We distinguish between activated and registered publishers because activation rate is the metric that reflects actual program health, while raw publisher counts can be gamed by approving low-quality applications.
Vertical benchmark data is drawn from our managed program portfolio using median values across programs in each category. Outliers — programs in the top or bottom 10% of ROAS — are excluded from benchmark calculations to prevent skew. Benchmarks are updated quarterly as new program data accumulates. They represent reference ranges, not guarantees — individual program performance depends on publisher mix, commission structure, category competitiveness, and brand conversion rate.
Performance Benchmarks by Vertical
Industry benchmarks across 8 consumer verticals, aggregated from managed programs 2023–2026. Use these to contextualize your own program metrics.
| Vertical | Avg GMV Range | Avg ROAS | Avg EPC | Avg CVR |
|---|---|---|---|---|
| Home & Kitchen | $850K–$2.4M/yr | 3.8× | $0.42 | 2.1% |
| Consumer Electronics | $1.2M–$4.8M/yr | 4.1× | $0.61 | 1.7% |
| Beauty & Personal Care | $600K–$1.8M/yr | 5.2× | $0.38 | 2.8% |
| Sports & Outdoors | $480K–$1.4M/yr | 3.4× | $0.29 | 1.9% |
| Pet | $320K–$960K/yr | 4.6× | $0.34 | 3.1% |
| Health & Wellness | $540K–$1.6M/yr | 4.9× | $0.44 | 2.4% |
| Travel Accessories | $280K–$840K/yr | 3.1× | $0.22 | 1.4% |
| Baby & Kids | $360K–$1.1M/yr | 4.3× | $0.31 | 2.6% |
Benchmarks reflect programs managed by Xark or audited via the GEM framework, 2023–2026. ROAS calculated on attribution-adjusted GMV. EPC = earnings per click to publisher landing page.
How We Measure Results
All GMV figures on this page reflect attribution-adjusted affiliate revenue — not gross network-reported totals. Gross affiliate GMV systematically overstates incremental value by 30–60% due to last-click attribution gaps, coupon-capture at checkout, and halo-effect conversions that would have occurred through direct or paid channels regardless of affiliate touchpoints.
For programs running on Impact or Levanta, we use platform-native incrementality reports where available, supplemented by holdout analysis on publisher cohorts. For CJ and Awin programs, we apply a conservative 25% halo discount to gross reported GMV as the baseline incrementality adjustment unless brand-specific testing has established a different figure.
ROAS is calculated as attribution-adjusted GMV divided by total program cost — inclusive of agency management fees, network transaction fees, and publisher commissions. Publisher activation counts reflect publishers who drove at least one confirmed sale in the measurement period, not total recruited or approved publishers.
We report what the program actually earned, not what the network dashboard shows. This conservatism means our reported outcomes are lower than most agencies would claim for the same programs — and more reliable as a decision-making input.
Deep Dives
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Each case study walks through the audit findings, the interventions we ran, and the measurable outcomes — month by month.
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