resources

The affiliate playbook.

Guides, frameworks, and data-backed insights from managing $15M+ in affiliate GMV across 30+ brands.

Knowledge Hub

Resources

Guides, glossary, expert Q&A, and tools built for affiliate marketers — from first program to eight-figure GMV.

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Affiliate Marketing Insights

Practical playbooks, benchmarks, and strategy guides from practitioners managing $50M+ in affiliate GMV.

40+ guides publishedBrowse Insights →

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Glossary

50+ affiliate marketing terms defined — EPC, GMV, subID, cookie window, publisher tiers, and more.

50+ terms definedExplore Glossary →

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Expert Q&A

50 practitioner answers to the most common affiliate marketing questions — from commission structures to fraud detection.

50 expert answersRead Answers →

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What is Affiliate Marketing?

The complete beginner's guide — how it works, why brands use it, and how to build a program that compounds.

Complete beginner's guideStart Here →

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ROI Calculator

Calculate your affiliate program's revenue potential — input your GMV target, commission rate, and publisher tier mix.

Free interactive toolCalculate ROI →

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Publisher Earnings Calculator

Estimate how much you can earn from affiliate marketing based on your traffic, conversion rate, AOV, and commission structure.

Free interactive toolCalculate Earnings →

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Affiliate Program Launch Checklist

20-item interactive checklist across 5 phases — foundation, creative assets, publisher recruitment, launch, and optimization.

20 items · 5 phasesUse Checklist →

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Publisher Outreach Templates

5 proven email templates for recruiting affiliate publishers — cold outreach, follow-ups, coupon sites, bloggers, and reactivation campaigns.

5 ready-to-use templatesGet Templates →

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Affiliate Attribution Guide

How last-click, first-click, multi-touch, and data-driven attribution work — plus cookie windows, cross-device tracking, and dispute resolution.

5 sections · technical deep-diveRead Guide →

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Affiliate Network Fees Comparison

Side-by-side fee breakdown across Impact, CJ, Awin, ShareASale, Rakuten, and Partnerize — setup costs, overrides, monthly fees, and transaction charges.

6 networks · 8 fee typesCompare Fees →

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Affiliate Program Health Check

Score your affiliate program across 6 dimensions — publisher mix, commission structure, creative assets, attribution, fraud controls, and reporting.

Free diagnostic toolRun Health Check →

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Affiliate Management Cost Calculator

Estimate the true cost of running an affiliate program — platform fees, agency fees, headcount, and overrides — versus in-house management.

Free interactive toolCalculate Costs →

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Affiliate Marketing KPIs

The 20 metrics every affiliate program manager must track — EPC, CVR, ROAS, AOV, publisher activation rate, and incremental revenue benchmarks.

20 KPIs definedView KPIs →

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Performance Benchmarks

Industry benchmarks for affiliate commission rates, EPC, CVR, and publisher mix across 12 verticals — updated for 2026.

12 verticals · 2026 dataSee Benchmarks →

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Publisher Tier Qualification

How to qualify, score, and tier affiliate publishers — criteria for T1, T2, and T3 tiers across traffic, content quality, and conversion performance.

3 tiers · scoring rubricRead Guide →

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Affiliate Marketing Statistics

80+ affiliate marketing statistics for 2026 — market size, channel ROI, publisher behavior, and conversion benchmarks from primary and secondary sources.

80+ data points · 2026View Statistics →

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Affiliate Program Scorecard

Rate your program across 8 dimensions — publisher diversity, EPC, fraud monitoring, and more — and get a tier score with prioritized improvement tips.

8 dimensions · 4 tiersScore Your Program →

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RSS Feed

Subscribe to new affiliate marketing insights as they publish — works with any RSS reader.

Updated weeklySubscribe →

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