Playbooks & Guides
Practical guides you can apply immediately — automation, affiliate ops, shoppable video, CRO.
AI Automation · 7 min read
Before you automate anything, you need to know which workflows are actually worth automating. This checklist helps e-commerce teams identify, prioritize, and sequence their automation opportunities.
Head of Automation
Feb 24, 2026
Affiliate Growth · 8 min read
Most affiliate programs fail at recruitment — not because partners aren't interested, but because the onboarding process is broken. Here's how to build a system that turns signups into active, selling partners.
Shoppable Video · 6 min read
Video drives views. Shoppable video drives revenue. The gap between the two is almost always about friction — in the click path, in the landing experience, in the attribution. Here's how to close it.
CRO · 9 min read
After running hundreds of CRO experiments across e-commerce and growth funnels, we've identified the tests that have the highest hit rate. None of them are about design. All of them are about friction.
Publisher Recruitment · 7 min read
The four places affiliates actually come from, ranked by how well they work — plus the scoring that decides who is worth contacting, what to say, and why publishers signed is the wrong metric.
AI Visibility · 8 min read
OpenAI, Google and the payment networks are building competing agentic commerce standards. What ACP, UCP and AP2 each govern, why one platform sells AI placement and the other says it does not, and what changes for an affiliate program.
AI Visibility · 7 min read
GEO is sold at wildly different prices because the label covers three different products. What each costs, why quotes vary, what we charge, and the five questions that expose a bad proposal.
