Recruitment Toolkit
Publisher Outreach
Email Templates
5 copy-paste email scripts for recruiting affiliate publishers — covering cold outreach, follow-ups, coupon sites, high-traffic bloggers, and dormant publisher reactivation. Replace bracketed placeholders with your own values.
Template 1
Cold Outreach — Content Creator
Subject line
Affiliate partnership opportunity — [COMMISSION]% commission on [PRODUCT]
Email body
Hi [NAME], I came across your content and think [BRAND] would be a great fit for your audience — we sell [PRODUCT] and offer a [COMMISSION]% commission on every sale you drive. Our affiliate program runs on [PLATFORM] with a 30-day cookie window, real-time reporting, and dedicated support. If you're interested, apply here: [AFFILIATE_LINK]. Looking forward to partnering with you, [YOUR_NAME]
Template 2
Follow-Up — No Response
Subject line
Quick follow-up: [BRAND] affiliate program
Email body
Hi [NAME], I wanted to follow up on my note about [BRAND]'s affiliate program — just in case it slipped through. To sweeten the deal, we're offering a 20% commission bonus for your first three months, locked in from your first approved sale. Let me know if you'd like the details. Best, [YOUR_NAME]
Template 3
Loyalty / Coupon Site Outreach
Subject line
Exclusive coupon code for [BRAND] — affiliate partnership
Email body
Hi [NAME], We'd love to partner with [SITE_NAME] and offer your audience an exclusive [BRAND] discount code — something your readers can't find anywhere else. You'll earn a protected commission on every order placed through your code, and you'll have a dedicated affiliate manager on speed dial for creative assets, data pulls, and campaign support. Interested in getting set up? Best, [YOUR_NAME]
Template 4
High-Traffic Blogger Outreach
Subject line
Performance partnership opportunity — $[EPC] EPC on [PRODUCT]
Email body
Hi [NAME], Our top publishers are currently earning $[EPC] EPC on [PRODUCT] with a [CVR]% conversion rate — strong numbers for a [CATEGORY] audience. We also build custom landing pages for high-volume partners, so your readers land on a page tuned to your traffic rather than our homepage. Would you be open to a quick call to explore what that could look like for [SITE_NAME]? Best, [YOUR_NAME]
Template 5
Reactivation — Dormant Publisher
Subject line
We miss you — updated rates for [BRAND] affiliate program
Email body
Hi [NAME], We noticed it's been a while since your last [BRAND] referral — we wanted to reach out personally. We've since raised our base commission to [NEW_COMMISSION]% and added a $[BONUS] bonus for any publisher who drives their first sale within 30 days of reactivating. If the timing works, we'd love to have you back. Just reply to this email and we'll get your link refreshed. Best, [YOUR_NAME]