Data · 2024

Affiliate Marketing Statistics 2024

Industry benchmarks, publisher performance data, and platform market share — the numbers that matter for running and evaluating affiliate programs.

Industry Size

$17B+

Global affiliate marketing spend in 2024

10%

Year-over-year annual growth rate

15–20%

Share of ecommerce revenue driven by affiliates

81%

Of brands that run an affiliate program

12,000+

Average publishers registered per program

20–30%

Share of registered publishers that are active

90%

Of affiliate revenue driven by the top 10% of publishers

1–4%

Average affiliate conversion rate (vs. 2% for display ads)

$0.14

Average EPC across all affiliate categories

3.5%

Average commission rate — Electronics category

11%

Average commission rate — Beauty category

Statistics are compiled from publicly available industry reports and xark.io program data. Figures are approximations for benchmarking purposes.