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Affiliate Program Launch Checklist

20 tasks across 5 phases — from network selection to fraud auditing. Check off each step as you go.

Overall progress0 of 20 completed (0%)

Phase 1: Foundation

0/6 — 0%

Choose affiliate network (Impact, CJ, Awin, ShareASale)
Set commission rate (research competitor rates first)
Define cookie window (30-day minimum recommended)
Create affiliate landing page
Write program terms and conditions
Set up tracking pixel / conversion event

Phase 2: Creative Assets

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Create banner ads (300×250, 728×90, 160×600)
Write text link copy (5–10 variations)
Produce product data feed
Build publisher welcome email

Phase 3: Publisher Recruitment

0/4 — 0%

Identify target publisher list (50+ prospects)
Write outreach email sequence
Set publisher approval criteria
Create publisher resource page

Phase 4: Launch

0/3 — 0%

Test all tracking links
Activate first 10 publishers
Set up weekly reporting dashboard

Phase 5: Optimization

0/3 — 0%

Review publisher performance at 30 days
Identify top performers for bonuses
Audit for fraudulent activity

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