Resource · 2026 Benchmarks
Affiliate Commission Rate Benchmarks by Industry (2026)
Is your commission rate competitive? These benchmarks show current market rates across 12 product categories.
Fashion & Apparel
Standard5–12%
Competitive10–15%
Top programs15–20%
Beauty & Cosmetics
Standard8–15%
Competitive12–18%
Top programs18–25%
Electronics & Tech
Standard3–6%
Competitive5–8%
Top programs8–12%
Home & Garden
Standard5–10%
Competitive8–12%
Top programs12–18%
Health & Supplements
Standard8–15%
Competitive12–20%
Top programs20–30%
Fitness & Wellness
Standard8–15%
Competitive12–18%
Top programs15–25%
Food & Beverage
Standard5–10%
Competitive8–15%
Top programs12–20%
Software / SaaS
Standard20–30% recurring or $50–200 CPA
Competitive25–40% or $100–500 CPA
Financial Services
Standard$20–100 CPA
Competitive$50–200 CPA
Top programs$100–500 CPA
Travel
Standard3–8%
Competitive6–12%
Top programs8–15%
Baby & Kids
Standard5–10%
Competitive8–15%
Top programs12–20%
Pet Products
Standard5–12%
Competitive8–15%
Top programs12–20%
Note
These benchmarks reflect 2026 market rates across Impact, CJ, and ShareASale networks. Your optimal rate depends on your margin, competitor rates on the same network, and publisher tier.
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