Affiliate Partner Portal: Best Practices for Publisher Experience

Your publisher portal is your product. A confusing portal kills activation; a well-designed one is a competitive moat.

5 Best Practices

Welcome email sequence (3 emails over 7 days), activation checklist, direct contact info for account manager.

High-resolution product images, seasonal banners (4-5 sizes), product videos, approved messaging guide. Update quarterly.

Real-time or daily EPC by publisher, GMV trend, click-to-sale CVR. Publishers who see their performance data are 2x more likely to stay active.

30-day advance notice for seasonal campaigns, BFCM plan by September 15, exclusive publisher promotions with clear start/end dates.

Monthly newsletter, quarterly partner review call for T1 publishers, immediate outreach when a publisher hits a GMV milestone.

We review your publisher onboarding flow, asset library, and communication cadence — and deliver a prioritized fix list.