Diagnostic Resource
Affiliate Program Health Check: 20 Questions to Diagnose Your Program
Answer these 20 questions to identify the gaps holding your affiliate program back from its revenue potential.
Publisher Quality
What percentage of your GMV comes from your top 5 publishers?
Do you have active publishers in each content type (review, comparison, deal, editorial)?
Have you recruited a new T1 publisher (>1M MAU) in the last 90 days?
What is your publisher approval rate, and do you know why declined publishers were declined?
Tracking & Technology
What is your tracking cookie duration, and is it competitive for your category?
Do you have cross-device tracking enabled?
What is your invalid traffic rate, and is it below 5%?
Are you running any attribution modeling beyond last-click?
Commission Structure
When did you last update your commission rates?
Do you offer performance tiers or bonuses for top publishers?
Are your commission rates competitive vs. direct competitors on the same network?
Do you have product-category-specific commission rates?
Content & Creative
Do you update creative assets quarterly?
Do you have a product data feed that publishers can use?
Do you brief publishers on new product launches in advance?
Are publishers using your tracking links correctly (not cloaking or violating terms)?
Reporting & Optimization
Do you review publisher performance monthly?
Can you identify which publishers drive incremental revenue vs. last-click attribution?
Do you know your program's ROAS?
Have you run an A/B test on commission structure or creative in the last 6 months?
Score your program: 15–20 yes = healthy program; 10–14 = needs optimization; under 10 = structural rebuild required.
Get a professional program audit
Our affiliate program audit covers all five health check dimensions — publisher quality, tracking, commission structure, creative, and reporting — with a written action plan.
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