Affiliate Publisher Agreement: What to Include

A well-drafted publisher agreement protects your brand, enforces compliance, and sets clear expectations. Here are the 8 essential clauses.

8 Essential Agreement Clauses

Rates, payment schedule, holdback period, and what constitutes a qualified conversion.

Permitted channels (content, email, social) and prohibited methods (trademark bidding, spam, pop-unders, incentivized traffic).

Publishers must include required disclosure language on all affiliate content. Include exact disclosure text in the agreement.

Rules for using brand name, logo, and product images. No modifications to logos; approved image library provided.

List of specific claims publishers may not make. Any claim beyond official marketing materials requires written approval.

If codes are issued, publishers may only use their designated code and may not share it with third parties.

Either party may terminate with 30 days notice. Pending commissions paid on existing sales; no new commissions after termination date.

Governing law, dispute resolution process, and commission dispute timeline.

We audit your existing publisher agreements and compliance framework — identifying gaps before they become disputes.