A structured communication sent to affiliate publishers before a major promotional event or campaign, providing everything publishers need to create effective campaign content. Standard campaign brief components: campaign overview (sale name, dates, overall theme, primary promotional offer — percentage discount, dollar threshold, free shipping); key products to feature (3-5 hero products with product names, affiliate links, and brief benefit descriptions); promotional assets (links to updated creative library with campaign-specific banners, lifestyle images, and social assets); content recommendations (suggested content formats — gift guide, product review, tutorial; specific content angles that have historically performed well for this type of promotion; relevant keywords to target for SEO); affiliate-specific promotional code (if available — exclusive codes give publisher audiences additional incentive and create trackability for content-specific conversions); content deadline guidance (date by which content should be published to maximize traffic impact for the campaign period); performance expectations (EPC and conversion rate benchmarks from previous similar campaigns, if available). Timing: send campaign brief 4-6 weeks before major events (Black Friday, holiday season) and 2-3 weeks before standard promotions; publishers who receive briefs with sufficient lead time create better content and participate at higher rates than publishers who receive last-minute notifications.
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