The process of moving an affiliate program from one network to another — typically 3-6 months of disruption. Major risks: publisher reactivation loss (20-40% of publishers don't reactivate within 90 days), tracking gap during transition, and relationship strain. Best practice: run parallel networks for 3-6 months to allow publisher-led transition. Justified only when: publisher access, tracking quality, fee structure, or international expansion needs cannot be met on current network.
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