A consolidated view of key affiliate program metrics that enables affiliate managers and stakeholders to assess program health at a glance, beyond revenue reporting alone. Recommended monthly health dashboard metrics: publisher activation rate (active publishers / total approved publishers — target 35-50%); quarterly publisher churn rate (target under 20%); publisher concentration risk (top 3 publishers % of total GMV — target under 40%); new publisher activation from the prior month's approvals (target 35-50% activate within 30 days); commission approval rate (target above 85% — low rates signal fraud or return issues); average EPC trend (rising EPC indicates improving conversion performance; declining EPC signals issues). Contrast with a revenue-only affiliate dashboard, which can show strong GMV growth while underlying program health deteriorates (rising revenue from 2 publishers while 80% of other publishers are inactive is a concentration risk, not a success story). Review the health dashboard monthly alongside revenue metrics; present both to stakeholders in quarterly business reviews.
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