A brand's public-facing profile on an affiliate network marketplace, which publishers use to discover programs, evaluate whether to apply, and access program resources. Program listing components: program description (brand overview, product category, target customer, unique selling proposition for publishers — why should a publisher promote this program?); commission rate and structure (prominently displayed — commission rate is the first thing publishers look for); cookie window duration; payment schedule and threshold; creative asset preview (publishers can see available banners, images, and assets before applying); program restrictions (prohibited promotional methods — paid search, coupon, cashback restrictions); publisher approval policy (auto-approval vs. manual review). Optimization: the program listing is the brand's marketing material to publishers — it must compete for publisher attention against every other program in the same category; optimization priorities: commission rate (must be competitive for the category); clear program description that explains who promotes this successfully; strong creative asset library; responsive affiliate manager contact prominently listed. Discovery: publishers find programs through network category browse, keyword search within the network, EPC rankings (some networks surface highest-EPC programs), and personal outreach from affiliate managers.
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