The role responsible for day-to-day affiliate program operations: publisher recruitment and onboarding, content brief development and delivery, Tier 1 relationship management, performance monitoring, compliance monitoring, and channel reporting. Dedicated hire justified when program exceeds $300K annual GMV or 50 active publishers. US market rate: $65,000-95,000/year for experienced APM; $90,000-130,000/year for senior APM managing $1M+ programs. Key skills: affiliate network experience, publisher relationship management, editorial content judgment, analytical capability.
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