A regular email communication from a brand to its affiliate publishers, typically monthly or quarterly, covering program performance highlights, new product and promotional opportunities, asset updates, and content ideas. Serves as the primary keep-in-touch mechanism between brands and mid-tier publishers who don't have a dedicated manager contact. Effective affiliate program newsletters include: program performance highlights (total commissions paid to publishers this month — publishers feel invested when they can see the program's growth); upcoming promotions with dates and creative availability; new products available for promotion with affiliate links; top-performing content formats from the current month (helps less experienced publishers improve their content strategy); affiliate manager contact information for questions. Publisher engagement impact: publishers who receive regular newsletter communications from brands show 35-50% higher active month rates than publishers who only receive network-automated commission notifications. Recommended cadence: monthly for active programs; quarterly minimum for smaller programs. Distribute via: network-native broadcast email tools; or external email platforms (Mailchimp, ActiveCampaign) for richer formatting and tracking.
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