A schedule of upcoming promotional events, sales, product launches, and seasonal campaigns communicated to affiliate publishers in advance to enable timely content creation. Why advance notice matters: affiliate content — blog posts, YouTube videos, email newsletters, social posts — requires production time; a publisher who learns about a Black Friday sale on November 25 cannot produce meaningful affiliate content before the sale ends; a publisher who receives a campaign brief on October 1 has 6-7 weeks to write a gift guide, record a video, or draft a newsletter feature that drives traffic during the November peak. Standard promotional calendar components: sale events (dates, discount percentage, promotional codes, eligible products); product launches (launch date, product details, early affiliate access date); seasonal campaigns (holiday, back-to-school, summer — theme, hero products, content direction); partner-exclusive offers (affiliate-specific discount codes not available through other channels). Best practice: communicate the promotional calendar 4-6 weeks before each event for major campaigns; 2-3 weeks minimum for standard promotions; include in the monthly affiliate newsletter as a standing section so publishers can plan their content calendar around your promotional schedule.
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