The time period after an affiliate link click during which a publisher receives commission credit for a resulting conversion. Standard ranges: 7-14 days (impulse purchases), 30 days (most consumer categories), 60-90 days (SaaS and high-consideration purchases). Setting methodology: pull days-to-purchase data from analytics; set window to cover 75th percentile of conversion timeline. Competitive impact: programs with below-benchmark windows are systematically disadvantaged in recruiting research and comparison content publishers, whose audiences have longer consideration periods. Common mistake: accepting network default (30 days) without validating against actual sales cycle data.
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