The percentage of a sale value paid to an affiliate publisher upon a confirmed conversion.
In Plain English
The percentage of every sale you agree to pay the publisher who sent you that customer — the main lever brands use to attract or incentivize affiliates.
How Xark Uses This
Xark builds a tiered commission structure for every program: a baseline rate available to all publishers, a mid-tier bonus rate for T2 publishers hitting monthly GMV thresholds, and negotiated custom rates for T1 partners. We benchmark proposed rates against 15+ categories before making recommendations, because a rate 1–2% below category average reliably reduces publisher recruitment response rate by 30–40%.
Example
A 10% commission rate on a $150 order pays the publisher $15 per confirmed sale — which, combined with a 2% CVR, yields an EPC of $0.30.
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