A research process that identifies high-value content topics where consumer search demand exists but quality publisher content does not. Applied to affiliate programs: finds keywords where competitors' publishers are ranking but yours aren't, and topics where no quality affiliate content exists despite significant search volume. Methodology: keyword mapping (commercial-intent queries in category) → SERP analysis (who ranks, content quality, affiliate program affiliation) → publisher-keyword matching (which existing or recruitable publisher is best positioned to rank) → content brief development. Output: prioritized list of topics for publisher content development with publisher match, estimated search volume, competition level, and expected ranking timeline. Primary tools: SEMrush keyword gap, Ahrefs content gap, Google Search Console (reveals actual traffic to existing publisher content).
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