The practice of structuring website content to be discoverable and citable by AI assistants (ChatGPT, Claude, Gemini, Perplexity) when users ask relevant questions. Tactics: direct-answer content, llms.txt/llms-full.txt files, structured data markup, and E-E-A-T signals. Complements traditional SEO — content that ranks in Google also tends to perform well as AI citation material.
Related Resources