An affiliate publisher incentive that pays a cash bonus for achieving a specific percentage increase in GMV compared to a prior period (prior quarter, prior year same quarter). Rewards improvement at all publisher sizes: a publisher growing 50% quarter-over-quarter earns the same growth bonus whether their base was $5,000 or $50,000, making growth bonuses accessible and motivating for publishers at every volume level (unlike volume tier bonuses which favor larger publishers). Common structure: 10-24% growth → $200 bonus; 25-49% growth → $500 bonus; 50%+ growth → $1,000 bonus + strategic partner status. Timing: communicate growth bonus structure at the start of each quarter so publishers can plan their promotional investment against specific growth targets; share mid-quarter progress reports so publishers can see their current trajectory. Growth calculation: typically calculated on net GMV (after returns and cancellations) using confirmed commission data from the affiliate network; the prior-period baseline should be defined in the bonus terms to prevent disputes. Complementary to volume tier bonuses: many brands offer both (volume bonus for reaching absolute GMV thresholds + growth bonus for achieving percentage growth), which rewards both established large publishers and fast-growing smaller publishers.
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