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Technical

Influencer Tracking Stack

The combination of attribution methods used to measure influencer affiliate performance across social media contexts where standard cookie-based tracking fails: (1) Creator-specific discount codes for order-level attribution; (2) Custom short links (vanity URLs) for click-based attribution in bio links and descriptions; (3) Post-purchase survey ("how did you hear about us?") for uncaptured attribution. Using all three typically recovers 40-60% more influencer-attributed revenue vs. click-based tracking alone.