A structured file (CSV or XML) containing all products in a brand's catalog with standardized fields including: product name, SKU, description, price, sale price, availability, product page URL, and product image URL. Published to a stable URL that affiliate publishers and shopping platforms can subscribe to and refresh automatically. Product feeds enable: price comparison publishers (who list products alongside competitors); shopping feed publishers (Google Shopping affiliates, product discovery platforms); automated content publishers (who generate product pages from feed data); deal and sale publishers (who identify when product prices drop). Feed update frequency: daily minimum for accuracy; real-time for sale events where price accuracy is critical. Product feeds are a required component of affiliate program launch preparation — programs without feeds exclude an entire publisher segment from participation. Standard formats: Google Shopping XML format is widely supported and accepted by most affiliate networks and publishers.
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