A document answering the most common questions publishers have about an affiliate program, provided during onboarding to reduce support requests and accelerate publisher activation. Standard publisher FAQ contents: how to get an affiliate link; cookie window duration; when and how commissions are paid; how tracking works and what to do if a sale doesn't track; whether product samples are available; content restrictions and brand guideline requirements; FTC disclosure language and requirements; what happens when a commission is reversed; how to contact the affiliate manager; what the top-performing content formats are for the program. An effective publisher FAQ answers the questions publishers have before they encounter them — preventing the confusion that leads to publisher inactivity. Recommended format: 10-15 questions with concise answers (2-4 sentences each); hosted on a dedicated URL that can be linked from onboarding emails; updated when program policies change.
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