Xark's proprietary metric for evaluating affiliate publisher value across five dimensions: traffic quality, content relevance, audience alignment, historical CVR, and compliance record. Used to prioritize recruitment, commission tiers, and publisher health monitoring.
In Plain English
A composite score that tells you whether a publisher is actually worth recruiting — not just whether they have traffic, but whether their audience buys, their content is relevant, and they follow the rules.
How Xark Uses This
Xark runs every publisher through a 5-dimension PQS before outreach and uses the score to assign starting commission tiers. Publishers scoring 8+ qualify for elevated rates and dedicated account support. Publishers below 5 are deprioritized regardless of audience size.
Example
A publisher with 500K monthly readers but a 0.3% CVR and off-vertical content might score a 4/10 PQS — lower than a niche site with 80K readers and a 3.2% CVR and perfect compliance history.
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