The process of re-engaging affiliate publishers who have gone inactive (no commissions generated in 60-120+ days) through targeted outreach, incentive offers, and content support. Reactivation campaign structure: segment inactive publishers by duration (recently inactive: 30-60 days; medium-term: 60-120 days; long-term: 120+ days); personalize outreach to the publisher's content niche; offer a specific and compelling incentive (product samples, elevated commission for first re-engagement conversions, exclusive content opportunity); include a single clear next step. Reactivation rates by inactivity duration: 30-60 days: 40-60%; 60-120 days: 20-30%; 120+ days: under 10%. Investment priority: focus re-engagement budget on recently-inactive publishers (highest ROI); long-term inactive publishers can be maintained with a quarterly newsletter at minimal cost. Contrast with publisher recruitment (finding new publishers) — reactivation recovers sunk recruitment and onboarding investment rather than starting the process again.
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