A publisher segmentation framework that categorizes affiliate publishers into tiers (typically 3: Top/Tier 1, Mid/Tier 2, Standard/Tier 3) based on revenue contribution, content quality, growth trajectory, and strategic value. Each tier receives a differentiated benefit structure — Tier 1 publishers receive dedicated management, custom commission rates, early product access, and exclusive promotional opportunities; Tier 2 publishers receive standard benefits plus periodic manager contact; Tier 3 publishers operate self-serve. Enables efficient allocation of affiliate management time and budget (80% of value typically comes from 20% of publishers). Review tiers quarterly or semi-annually; promote publishers who consistently exceed tier thresholds; communicate tier changes proactively rather than changing access without explanation.
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