A four-tier analytics framework: Layer 1 (network dashboard — GMV, clicks, conversions); Layer 2 (publisher-level — EPC, CVR, reversal rate by publisher); Layer 3 (customer-level — new customer rate, 90-day LTV by publisher cohort); Layer 4 (channel-level — incrementality, customer journey, cannibalization). Most programs operate at Layer 1-2; Layer 3-4 programs have sustainable advantage in commission allocation.
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