Automated monitoring of affiliate program KPIs for statistically significant deviations from expected patterns. Common anomaly flags: >50% week-over-week GMV change by publisher (fraud or content virality), CVR more than 3× or less than 0.3× program average (content accuracy issue or fraud), reversal rate >15% (fraud or misleading content). ML-based anomaly detection outperforms threshold-based systems by 40-60% in false-negative rate.
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