A structured document delivered to a publisher specifying the content they should create to capture a target search query and drive affiliate conversions. Essential components: target keyword and MSV; SERP analysis (what currently ranks, gaps to fill); content angle and differentiation; product focus (name, benefits, differentiators); affiliate link placement guidance; commission rate and exclusive discount code. Quality signal: a brief that could be written by reading the product page is too thin; a brief that prescribes word-for-word copy strips the publisher's authentic voice; the ideal brief provides enough structure to reduce publisher research burden without scripting the content. Delivery timing: 8-10 weeks before target publication date for SEO content (allows ranking to develop before purchase peak); 3-4 weeks for social content.
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