The practice of providing affiliate publishers with complimentary product samples to enable authentic review content. Most effective for: content publishers (bloggers, YouTubers) who need product experience before recommending; luxury publishers who require editorial-quality product experience; new product launches where speed-to-content matters. Gifting does not guarantee coverage — track gifting-to-content ratio by publisher; publishers who consistently accept gifting without publishing content should be removed from the gifting list.
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