The process of proactively contacting potential affiliate publishers to invite them to join your program. Effective outreach is personalized (references their specific content), publisher-centric (leads with what they earn, not what the brand needs), and brief (under 150 words). Realistic response rates: 5-15% from established publishers, 15-30% from niche mid-tier publishers. Follow up once at day 7-10 maximum.
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