The contractual document governing publisher participation in an affiliate program. Effective ToS covers 4 enforceable categories: (1) prohibited traffic sources (cookie stuffing, incent traffic, pop-up/pop-under, SMS spam); (2) paid search brand bidding policy; (3) coupon code restrictions (approved codes only); (4) FTC disclosure requirements. A specific 1-2 page ToS publishers actually read and understand is more effective than a comprehensive 20-page legal document that becomes background noise.
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