A 12-month publisher content and promotion calendar shared with affiliate publishers at least 4-6 weeks before each campaign period. Includes: product launch dates, promotional sale windows, seasonal campaign content angles, holiday gift guide participation deadlines, and commission incentive periods (elevated commission windows). Publishers who receive the annual calendar in Q4 produce higher-quality content, publish earlier in their campaign windows, and generate 20-30% higher Q4 GMV than publishers briefed on an ad-hoc basis.
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