The cost-per-acquisition commission structure optimized for subscription box programs, which cannot use standard % commission due to the LTV mismatch between first-order commission and subscriber lifetime value. Common structures: (1) Elevated first-order commission (20-25%+ of first box); (2) Multi-month commission on first 3-6 subscription payments; (3) Flat CPA ($20-50 per subscriber start) plus monthly retention bonus ($2-5/month for active subscribers past Month 3). Standard 5-8% product commission rates severely under-compensate subscription publishers for the recurring revenue they generate.
Related Resources