An affiliate performance measurement approach that tracks the 6-month and 12-month revenue from affiliate-acquired customer cohorts, rather than measuring only the first-order commission. Methodology: match affiliate-attributed customers against purchase history over 12 months; compare LTV of affiliate cohorts (by publisher type) to paid social, organic, and other channel cohorts. Content publisher-acquired customers typically show 30-50% higher 12-month LTV than coupon/cashback publisher-acquired customers — this data justifies content publisher commission premiums.
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