Category-level ranges for competitive affiliate commission rates. Representative benchmarks for content publishers: Fashion/Apparel 8-15%; Beauty/Cosmetics 10-18%; Health/Wellness 10-20%; Electronics 3-7%; Subscription Boxes 15-25% of first order or $20-50 flat CPA; Education 15-25% of first order or $30-100 flat CPA. Programs below the low end of category benchmarks struggle to recruit quality publishers; programs above the high end erode contribution margin without proportional benefit.
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