Conversion Rate — the percentage of clicks on an affiliate link that result in a completed purchase.
In Plain English
Out of every 100 people who click an affiliate link, how many actually buy — a low number means traffic is landing somewhere that isn't convincing them to purchase.
How Xark Uses This
CVR is the first variable Xark investigates when EPC underperforms. A CVR below 1% typically means landing pages are mismatched to publisher audience intent, not that the publisher is low quality. We run deep-link audits for every top-10 publisher to confirm traffic is routing to the correct product page and not the homepage. A 0.5% CVR lift translates directly into a 33% EPC improvement with no commission change.
Example
A publisher sending 4,000 clicks that generated 80 purchases has a CVR of 2% — healthy for a content publisher in a high-consideration category.
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