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Core

Dedicated Send

An email newsletter format where an entire issue is devoted to a single brand or product, written by the publisher in their own voice. The highest-impact email affiliate format — full publisher attention and editorial context across a complete issue vs. a small placement within a larger newsletter. Compensation: typically flat fee ($500-$5,000+ depending on list size and niche) plus affiliate commission on conversions; flat fee compensates for the audience access and the publisher's time investment in writing a full issue about one product. Frequency limit: most publishers limit dedicated sends to 4-8 per year to avoid subscriber fatigue from commercial issues; more than one dedicated send per month risks audience unsubscribes. Requires genuine product knowledge — publishers should use the product before writing a dedicated send; send product samples at least 2 weeks before the expected send date.