Skip to main content

Core

Welcome Sequence Placement

An affiliate advertising placement within a newsletter publisher's automated onboarding email series sent to new subscribers. Welcome sequence timing: new subscribers are most engaged during their first 5-7 days (highest open rates, highest click-through rates); a product recommendation placed in welcome email 2-3 (after the initial onboarding emails) reaches subscribers at peak engagement. Conversion characteristics: welcome sequence placements typically convert at 1.5-3× the rate of regular newsletter placements due to elevated new-subscriber engagement; the placement reaches every new subscriber automatically, providing consistent affiliate traffic as long as the placement remains active. Compensation: CPA model preferred (pay per conversion rather than per impression, since the placement is automated and volume scales with subscriber growth); flat monthly fee also used when the list growth rate is predictable. Best suited for: evergreen products with broad appeal within the publisher's audience, clear new-subscriber value proposition, and conversion experience optimized for first-time visitors.