A temporary commission rate increase for the Black Friday/Cyber Monday promotional window (typically November 15-December 1). Standard magnitude: 1.5-2× base commission rate. Purpose: motivate publishers to prioritize your brand in their Black Friday content roundups and promotional calendars over competing brands offering lower rates. Communication timing: announce by October 15 (publishers need 4+ weeks to plan November content). Accompaniments: publisher-specific discount codes with Black Friday validity dates; bonus pool for top-performing publishers distributed in December; premium placement support for Tier 1 publishers (exclusive early access, dedicated support contact). Return consideration: commission bumps paid on gross sales before returns are sometimes abused; hold payment 30 days to net against actual return volume.
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