A publisher-directed content specification aligned to a specific seasonal purchase window (Black Friday, Valentine's Day, Mother's Day, back-to-school). Contains: seasonal hook and target publication timing; target keywords if SEO-driven; hero product and supporting products; exclusive discount code valid during the promotional window; commission rate during the window; competitive differentiation (what angle to take vs. competitors in the same category). Lead time requirements: SEO content briefs delivered 8-10 weeks before the peak; YouTube briefs 6-8 weeks; newsletter placements booked 4-6 weeks; social content briefs 3-4 weeks. Planning tool: a seasonal content calendar shared with publisher partners at the start of the year, showing all 6-8 major seasonal moments with brief delivery dates and commission windows.
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