A platform (e.g., Impact.com, Awin, CJ) that connects brands with publishers and handles tracking and payment.
In Plain English
The marketplace and technology layer that sits between brands and publishers — it tracks every click and sale, enforces attribution rules, and handles commission payments.
How Xark Uses This
Xark is platform-agnostic and actively manages programs on Impact, Awin, CJ, ShareASale, and Levanta. Network selection is one of the first strategic decisions we make with a new client: Impact for US-focused programs needing fraud protection and API access; Awin for EU expansion; Levanta for Amazon-native brands. For programs above $1M GMV, we typically recommend a dual-network setup with consolidated reporting.
Example
Impact.com is the network used by most of Xark's managed programs — it handles link tracking, attribution, fraud filtering, and monthly commission payments to 80,000+ publishers.
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