An affiliate partner — a media entity, content creator, or technology company that promotes a brand in exchange for commission.
In Plain English
Anyone who promotes your products online in exchange for a commission when their audience buys — from major media sites to individual bloggers and YouTubers.
How Xark Uses This
Xark classifies publishers into four archetypes — content, coupon, loyalty, and tech — and uses a proprietary T1/T2/T3 tier system based on monthly audience size. Every recruitment campaign starts with a ranked target list of 50–100 publishers by archetype, ensuring the program builds toward a 60%+ content publisher mix that drives incremental GMV rather than last-click cannibalization.
Example
A home improvement blog with 200,000 monthly readers that earns commissions by linking to products in "best air purifier" roundup articles is a classic T2 content publisher.
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