A video format — on YouTube, TikTok, or a brand site — that includes embedded affiliate links allowing viewers to purchase featured products directly.
In Plain English
A product video where you can click to buy the items shown — turning passive viewers into buyers without leaving the video experience.
How Xark Uses This
Shoppable video is Xark's highest-performing content format for beauty, home appliances, and consumer electronics verticals. We brief T1 and T2 YouTube publishers on shoppable video formats, provide deep links to individual SKUs, and track ASIN-level attribution via Levanta for Amazon-native brands. Programs that shift 20%+ of content publisher output to shoppable video formats typically see 25–40% AOV improvements over static review content.
Example
A Cosori air fryer review video on YouTube with affiliate links in the description and product cards embedded mid-video is a shoppable video asset — viewers can purchase in two clicks without ending the video.
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