Publisher Content
Brief Template

Brand: [Brand Name]
Product Category: [e.g., Consumer Electronics / Home Appliances]
Affiliate Network: [Impact / CJ / Awin / ShareASale]
Tracking Link Format: https://[network-domain]/c/[brand-id]/[publisher-id]
Commission Rate: [X]% of net sale value
Cookie Window: [30 / 45 / 60] days

Primary Goal: [Drive product trial / Increase AOV / Q4 seasonal push]
Primary KPI: [GMV / New customer acquisition / Conversion rate]
Secondary KPI: [EPC / Active publisher count / Content placements]
Campaign Window: [Start date] – [End date]
GMV Target: $[X] over campaign window

Demographics: [Age range, gender split, HHI bracket]
Interests: [Relevant categories — cooking, fitness, smart home, etc.]
Purchase Intent Signals: [Researching alternatives, comparison shopping, reading reviews]
Pain Points: [What problem does your product solve?]
Existing Touchpoints: [How does your audience currently find products like yours?]

Approved Product Claims (use these verbatim or close paraphrase):
  1. [Differentiator #1 — e.g., "30% faster than leading competitor"]
  2. [Proof point — e.g., "Winner, CES Innovation Award 2025"]
  3. [USP — e.g., "Compatible with all major smart home ecosystems"]
  4. [Certification — e.g., "Energy Star certified, UL listed"]
  5. [Customer outcome — e.g., "Rated 4.7/5 by 12,000+ verified buyers"]

Brand Voice: [Authoritative / Approachable / Technical / Lifestyle-forward]

Review Article: 1,200–2,000 words. Hands-on perspective, pros/cons, comparison.
Listicle ("Best X for Y"): 1,500–2,500 words. Include [Brand] in positions 1–3.
Comparison Article: 1,000–1,800 words. [Brand] vs. [Competitor A] vs. [Competitor B].
Tutorial / How-To: 800–1,500 words. Solve a specific use-case with the product.
Unboxing Video: 4–8 minutes. Show setup, first impressions, key features.
Social Post (Instagram / TikTok): 15–60 seconds video or carousel. CTA: link in bio.

Product Images: [X] hi-res JPGs (3000×3000px minimum) — lifestyle and white-background
Video B-Roll: [Yes / No] — [X] minutes of product footage available on request
Logo Files: EPS, SVG, PNG (light and dark variants) in brand asset portal
Brand Guidelines: [Link to brand guidelines PDF or portal]
Discount Code: [CODE] — [X]% off, valid [start] – [end], limit [X] uses
Landing Page: [Custom affiliate landing page URL, if available]

FTC Disclosure (required on all content):
  "I earn a commission from qualifying purchases at no extra cost to you."
  Place disclosure above the fold — at the top of articles, in video descriptions.

Prohibited Claims:
  — Do not claim "#1 in [category]" without citing a verified source
  — Do not make health/medical claims without approved language
  — Do not use competitor brand names in paid search ad copy

Trademark Rules:
  — [Brand Name]™ on first mention; [Brand] acceptable thereafter
  — Do not alter or distort logo in any creative asset
  — Do not bid on branded keywords in paid search without written approval

CVR Benchmark: [X]% (network average for this category)
EPC Target: $[X] (competitive rate to attract T1/T2 publishers)
Commission Payout: Net-[30/60] — paid [monthly / bi-monthly] via [network]
Bonus Threshold: Publishers driving >$[X]/month GMV earn [X]% commission bonus
Holdback Period: [30] days — commissions locked until return window closes
Reporting Cadence: Weekly performance reports via [network dashboard / Xark portal]

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