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Cosori Kitchen — CPA Optimization

CPA Optimization · 2024

Cosori Kitchen — CPA Optimization

Reduced CPA by 34% while growing affiliate revenue 2.8x

Scope

CPA OptimizationAffiliate ManagementRevenue Growth

34%

CPA Reduction

2.8x

Revenue Growth

$890K

Annual GMV

Overview

Cosori's affiliate program was generating volume but at an unsustainable cost per acquisition. We restructured commission tiers, improved landing page conversion, and pruned low-quality traffic sources to cut CPA 34% while growing revenue 2.8x.

The Challenge

Cosori's CPA was trending up as low-quality affiliate traffic inflated costs without contributing proportional revenue.

Our Strategy

Audited publisher quality across CJ and Impact, restructured commission tiers to reward high-intent traffic, rebuilt landing pages for affiliate traffic, and deployed attribution improvements that surfaced true incremental revenue.

The Results

Results at a Glance

CPA Reduction

34%

Revenue Growth

2.8x

Annual GMV

$890K

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Results at a Glance

CPA Reduction

34%

Revenue Growth

2.8x

Annual GMV

$890K

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