TCL Electronics Affiliate Expansion

Overview

TCL had a fragmented affiliate presence — active on CJ in the US but with minimal publisher activation and no international affiliate strategy. We expanded the program to 180 active publishers across 6 markets in 9 months, adding $2.1M in incremental affiliate GMV.

The Challenge

TCL had a fragmented affiliate presence — active on CJ in the US but with minimal publisher activation and no international affiliate strategy.

Our Strategy

Audited existing publisher base, terminated 28 non-performing publishers, and recruited 166 new publishers across consumer electronics, smart home, and tech content verticals. Built separate program structures for US, UK, Canada, Australia, Germany, and France.

The Results

180 active publishers, $2.1M incremental GMV in 9 months, 4.3x publisher count growth, average EPC improved from $0.42 to $1.18.

Results at a Glance

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Results at a Glance